Senior Market Research Manager

Deskripsi Pekerjaan

• About Rukita
• At Rukita, we believe that great living experiences are built on thoughtful service, seamless operations, and strong relationships. By integrating technology, data insights, and on-the-ground hospitality expertise, we ensure both tenants and property owners receive a consistent, high-quality experience at every touchpoint. As we continue to grow, we are elevating our owner experience to reflect a more personalized, high-touch approach—bringing the standards of premium hospitality into a scalable, modern living ecosystem.
• About the Role:
• We are looking for a Senior Market Research Manager to provide market insights and analysis to support business and investment decisions. The ideal candidate has experience working with a property developer, particularly someone who has handled multiple property projects or large-scale township developments. This role will focus on analyzing market potential, property pricing, customer segments, and project performance, including occupancy rates, to identify business opportunities and support strategic planning
• Key Responsibilities:
• Market Sizing & Potential: Analyze market size, demand, growth potential, and opportunities across different property locations and developments.
• Market Pricing: Analyze property prices, rental rates, competitor pricing, and market trends to support pricing and positioning strategies.
• Market Segmentation: Identify target customer segments, purchasing power, preferences, and demand for different property types.
• Project Performance Analysis: Monitor and evaluate project performance, including occupancy rates, sales performance, take-up rates, and rental performance, as relevant to the portfolio.
• Competitive Analysis: Conduct market benchmarking across property developers, projects, locations, and competing developments.
• Business Opportunity Assessment: Identify potential locations, new market opportunities, and development opportunities based on market research and commercial analysis.
• Strategic Recommendations: Translate market data and project performance into actionable recommendations to support business planning, investment decisions, and development strategies.
• Cross-functional Collaboration: Work closely with Business Development, Sales, Marketing, and Property Management teams to provide market insights and performance analysis.
• Requirements:
• Bachelor's degree in Real Estate, Business, Economics, Finance, Urban Planning, or a related field.
• Minimum 8 years of relevant experience in real estate, property development, market research, real estate analysis, business development, or property management.
• Experience working with a property developer is highly preferred.
• Experience handling multiple property projects, mixed-use developments, townships (kota baru), or large-scale property developments is a strong advantage.
• Strong understanding of property market dynamics, pricing, market segmentation, demand analysis, and project performance.
• Experience analyzing occupancy rates, sales performance, take-up rates, or rental performance.
• Strong analytical skills with the ability to turn market data into business insights and recommendations.