Performance Marketing Specialist

Deskripsi Pekerjaan

• Kanggo is a digital platform that provides building repair, maintenance, and renovation services in one application. Founded in 2020, Kanggo has delivered 25+ service solutions supported by 2,000+ professional workers (Tukang Jagoan). Currently, Kanggo operates in the Greater Jakarta (Jabodetabek) area and continues to expand across Indonesia. We are looking for a data driven Performance Marketing Specialist to manage paid advertising campaigns, optimize customer acquisition, and maximize advertising efficiency to support Kanggo's business growth.
• Job Description:
• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.
• Develop campaign strategies based on business objectives, target audiences, and customer acquisition goals.
• Monitor and control advertising budgets to ensure efficient spending and optimal campaign performance.
• Analyze campaign results and identify opportunities to improve conversion rates and reduce customer acquisition costs.
• Conduct A/B testing on ad creatives, copy, audiences, and campaign setups to identify the most effective combinations.
• Set up and monitor conversion tracking to ensure accurate performance measurement and reporting.
• Prepare regular campaign reports covering key metrics, budget utilization, and optimization recommendations.
• Collaborate with the Marketing team to align advertising strategies with business priorities and promotional initiatives.
• Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of experience in performance marketing or paid advertising.
• Proven track record of managing paid campaigns and achieving measurable results.
• Hands-on experience with Google Ads and Meta Ads, including campaign setup, optimization, and budget allocation.
• Familiarity with conversion tracking tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), or similar platforms.
• Strong understanding of performance metrics such as CAC, CPA, ROAS, CPC, and conversion rate.
• Analytical, detail-oriented, and comfortable making campaign decisions based on data.
• Able to work independently, manage priorities, and take ownership of campaign performance.
• Open to full-time opportunities.

Benefit