PR & Media Specialist

Deskripsi Pekerjaan

• Key Responsibilities - Build and maintain strong relationships with media, journalists, editors, and relevant industry contacts .
• Develop and maintain a network of media contacts across relevant print, digital, broadcast, and online platforms.
• Prepare and distribute press releases, media alerts, press kits, publicity materials, and other PR communications .
• Develop and maintain media partnerships and collaborations to increase visibility and publicity for the company and its productions.
• Coordinate with media and journalists to secure and manage media coverage for concerts, events, productions, and company initiatives .
• Coordinate interviews, media invitations, press attendance, media visits, and other publicity activities.
• Monitor media coverage and maintain records of published articles, features, interviews, and other media exposure.
• Monitor public and media sentiment and identify potential reputation risks or emerging issues .
• Support the development and execution of reputation management and PR strategies .
• Support crisis communications in coordination with the COO and relevant departments.
• Ensure external communications and publicity materials are accurate, consistent, timely, and aligned with the company’s approved messaging .
• Work closely with the Marketing, Creative, and Operations teams to align PR activities with upcoming campaigns, concerts, and productions.
• What We Are Looking For - Proficiency in English is a must.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 2–4 years of relevant experience in public relations, media relations, communications, or a similar role.
• Proven experience building and maintaining media and journalist relationships.
• Strong understanding of PR, media relations, publicity, and communications practices.
• Excellent written and verbal communication skills.
• Strong press release and PR copywriting skills.
• Good understanding of the local media landscape and ability to develop meaningful media connections.
• Strong networking, relationship-building, and negotiation skills.
• Able to manage multiple PR activities, deadlines, and stakeholders simultaneously.
• Good judgment and professionalism when handling sensitive or reputational matters.
• Proactive, organized, and comfortable working in a fast-paced and dynamic environment.
• Experience in entertainment, concerts, events, hospitality, F&B, or lifestyle brands is a plus.